Section 3 of 10
Brand Fundamentals
This section is about your brand as an agent — not personal taste, that comes later. Your favorite color lives in the Personality section.
How do you want to be represented as a brand? Are there major brands whose marketing, tone, or identity you gravitate toward and want us to draw inspiration from?
What sets you apart from other agents in your market?
Are there specific key words or phrases you want people to associate with you or your brand? Tell us in your own words — a sentence or a paragraph, whatever gets it across.
Section 4 of 10
Brand Assets
Please read before continuing. We design around what you provide. If specific fonts, colors, or a brand direction guide aren't included in your links below, we'll use our best creative judgment — so if there's a look you need us to match, this is where you tell us.
Brand Colors (if applicable)
Section 5 of 10
Video Interests & Overall Look
This helps us understand your overall direction from the start — for the branding, scripts, and creative planning behind every video we produce for you. It is not a binding production order.
Section 6 of 11
Music & Extras
We have a license to use royalty-free music from
audiio.com within your videos. If you'd like to search for songs yourself, you're welcome to browse there and pick titles, or you can leave it to us based on your genre and style preferences above.
We will not begin editing your videos, even once they're recorded, until you've made at least 3 song picks from audiio.com or confirmed an outside song. Please browse and submit your picks as soon as possible so we can stay on schedule.
Outside or unlicensed songs risk platform muting or takedown. Abell Visuals is not responsible for this per the signed agreement. Music must be approved per individual video before production.
Section 7 of 11
Service Areas & Specialty
Answer this section for YOURSELF, even if you're on a team. Everyone's answers here will likely be different — that's expected. We compare notes across the team afterward to nail down the full picture; you don't need to agree with your teammates before filling this out.
What city or area is your home base?
What is the maximum distance or radius you're willing to service clients from your home base?
List the specific cities and/or counties you want to focus on and grow your presence in
For each area above, what makes it unique? What would you want a viewer to know or feel about that specific place?
For each area above, are there specific locations, landmarks, or spots you love that could work as a video backdrop or content hook?
Think specific and visual, not general — a lake, a downtown strip, a park, a historic building. This is exactly what turns into a fun, location-driven video concept.
If you don't currently have an active listing, what could we film or create to keep you visible and attracting buyers in the meantime?
Section 9 of 11
Individual & Brand DNA
Your brand's DNA sits above your personal personality — this section asks about both, and about what makes each genuinely distinct, not just descriptive.
Tell us your story — the personal side, beyond the resume
What's a moment in your career you're proudest of?
If you were asked to interview for both the most basic listing and the highest-value listing of your career, what separates you from other agents — and what about your personality and approach would come through in each?
If your brand were its own character or personality, distinct from you personally, how would you describe it? What does it love, value, or stand for?
What is the one thing you need every client, viewer, or potential client to understand about you, your team, or your brand?
Section 9 of 16
The DNA Machine
Your Working Style
This part builds the deeper layer of your Brand DNA — how you naturally work with clients, day to day. Go with your first honest instinct; there's no right or wrong answer.
Section 10 of 16
The DNA Machine
Your Brand Direction
This part is about the brand you want to grow into — not necessarily where you are today, but the direction you're aiming.
Section 11 of 16
The DNA Machine
Your Clients
Section 12 of 16
The DNA Machine
Your Growth Areas
Section 13 of 16
The DNA Machine
Your Story
This is the deepest part of your Brand DNA — not a test, just how we get videos that actually sound like you. We’re capturing your real stories, the phrases you use, and the way you say things, so scripts read in your language instead of ours. When a client watches your video and then meets you in person, there should be no difference between the two.
Answer at least 8 of the 17 questions below. You’re welcome to answer all 17 — the more you give us, the stronger and truer your brand becomes. Pick the ones that pull a real story out of you, and answer the way you’d actually say it out loud.
Your background
1. What did you do before real estate, and what from that job do you still use with clients?
2. Why did you get into real estate? The real version, not the bio version.
3. What's a skill or hobby you have that has nothing to do with real estate?
Your local roots
4. What's your connection to the towns you serve? Did you grow up here, move here, or come through the base?
5. Where would you take a friend who just moved here, and what would you order?
6. What's something about your area that newcomers always get wrong?
What you believe
7. What's a piece of common real estate advice you disagree with?
8. What do other agents in your market do that bothers you?
9. If you could tell every buyer or seller one thing before they start, what would it be?
Your stories
10. Describe a deal that almost fell apart and what you did to save it.
11. What's the most unusual thing you've done for a client?
12. What do past clients say about you when they refer you? Use their words if you remember them.
13. What would your closest friend say is your most annoying good quality?
Your voice and your signature
14. What's a phrase or saying you catch yourself using all the time?
15. How would you explain what you do to someone at a barbecue?
16. What do you always do at a first meeting, a showing, or a closing that clients remember?
17. Where are you most yourself: in your car, in a kitchen, on a job site, at a coffee shop, or somewhere else?
Please answer at least 8 of the questions above before continuing.
