About

Abell Visuals | Real Estate Media Division

At Abell Visuals, we believe every property has a story worth telling—artfully and with intention. Founded in 2019 by Paul Abell, an award-winning commercial and editorial photographer, the brand was built on a foundation of craft, consistency and elevated visual storytelling.

We serve as the media partner of choice for discerning agents, brokers and developers across the Southeast—delivering curated photo, video and aerial media designed to elevate listings and strengthen personal brands.

Our work focuses on and delivers high-impact, brand-driven real estate media that elevates your listings and strengthens your personal brand.

When you invest in Abell Visuals, you’re investing in yourself and we’re investing in you.

Signature Series Media

Created for luxury listings, builders, architects, designers and agents focused on long-term brand elevation.

Signature Series Media is a fully customized, high-end offering designed for properties and personal brands that require elevated storytelling, creative direction and more time on site.

You have the option to tailor your session by selecting one or all of the services we offer—professional photography, cinematic horizontal video, vertical social reels and FAA-certified aerials—each captured and edited with advanced techniques for premium visual impact.

Our Signature Series Media prioritizes ideal weather and time of day to capture every angle at its absolute best.

This service is ideal for agents looking to invest in long-term brand value through higher production quality and intentional visual presence—whether for a marquee listing, a portfolio refresh or branded social campaigns.

Signature Series Media is booked by the half-day or full-day, allowing for flexibility, control and purpose across every frame.

Standard Listing Media

Designed for everyday residential and commercial listings.

Standard Listing Media provides brand and editorial-level photo, video and aerial options for properties that need consistent, professional visuals on a faster timeline.

Every job delivers exactly what is booked—whether that’s photography, cinematic video, drone coverage or a combination—executed with clarity, efficiency and attention to detail.

Add-ons allow flexibility with options like Signature Series-style flash techniques, Day-to-Night video transitions and light-painted True Twilight photography—delivering visuals that move you a step closer to our Signature Series Media.

Standard Listing Media is designed around high-quality capture delivered quickly—ideal for agents who need polished, professional media without the scale, time or creative scope of a Signature Series production.

Where We Work

We serve clients throughout Georgia, Florida and Alabama, with focused coverage in: Metro Atlanta, Middle Georgia, Greensboro, Lake Oconee, Lake Sinclair, Savannah, St. Simons, Sea Island, Valdosta, Tifton, Cordele and expanding markets along Florida’s Gulf Coast and Panhandle as well as Birmingham, Montgomery and luxury communities throughout Alabama.

About Paul Abell

Paul Abell is the Founder and CEO of Abell Visuals—and a trusted editorial and commercial photographer for top-tier brands for more than 20 years.

He holds a BFA in Graphic Design from the University of Georgia, is a Local600 Union photographer and an FAA Part 107 Certified Drone Pilot.

Paul began his career at CNN, later serving as the official team photographer for the Atlanta Braves and Tampa Bay Buccaneers. For over two decades, he has worked with the NFL, Chick-fil-A Peach Bowl, Peach Bowl Challenge and Aflac Kickoff Games while continuing to produce commercial, architectural and branded content across the Southeast.

Clients include: Mercedes-Benz USA, Aston Martin, MLB, NFL, Verizon, Colonial Pipeline, Atlanta Host Committee, People Magazine, BET, MTV/Viacom, TV Land, The Dodd Trophy, Naismith Awards, Wilson, Augusta Sportswear Brands, Georgia Tech Athletics, Georgia State Athletics and a wide range of national brands, media networks and entertainment clients.

Originally from Macon, Georgia, Paul now resides in Middle Georgia, working across the Southeast and beyond. His work is grounded in discipline, design and the belief that powerful visuals build powerful brands.

Explore more at PaulAbell.com.